We're Inspired: 5 Questions About Entrepreneurship With Jennine Jacob
We're excited to launch our Hygge blog with a chat with Jennine Jacob, the entrepreneurial superwoman behind 3 distinctly different businesses: IFB, one of the first blogger communities and resources; Mrs. Peasy, a high-end party-box rental service (Heath for 200, anyone?); and her newest venture, GLAZE Magazine, a celebration of 21st century ceramics.
Read on for Jennine's thoughts on her entrepreneurial nature, how she juggles the demands of being a mom and business owner and finding personal style during her first "real" winter in Germany.
Hygge: What do you think drives your entrepreneurial nature and why did you start your first business, IFB?
Jennine Jacob: I always joke that I started my own company because I hate interviewing for jobs. While there is some truth to that, the fact is, with IFB I saw something interesting happening in the blogging community and I wanted to be a part of it. At that time there were no jobs in blogging, so you had to make them up. This was something that I had to figure out for myself, and I saw a lot of other people trying to figure it out too, so I just started sharing what I learned. It wasn’t easy, and it didn’t happen overnight, but over a few years IFB grew into a sizable community and that’s where the business aspect came in. I monetized the community by offering them a bi-annual conference so we could all get together and share what we learned. It was a natural extension of the community because we all knew each other online, and it was a wonderful opportunity to have a reason to meet each other in real life too.
Hygge: You launched Glaze Magazine after your recent move from San Francisco to Germany. What inspired your decision to launch Glaze and what role, if any, did your move play in that decision?
Jennine Jacob: I started GLAZE magazine because I had taken a break from blogging and I really missed writing every day and I wanted to be able to do something from anywhere. Between GLAZE and IFB I started a rental company called mrs.peasy and it was fun, but it didn’t really require much of my creative energy. When I got word that we were moving to Germany I realized that I couldn’t take all 800 of my plates with me because that would be expensive to ship. It seemed like as good a time as any to make the change from mrs.peasy to GLAZE.
Hygge: How do you juggle the demands of your business and being a mom and wife?
Jennine Jacob: Haha, I don’t? I feel like there are alway priorities because you can’t do everything all the time. Sometimes I’m really good at my work, sometimes I’m really good at keeping the house clean. My son goes to school full time, so that allows me a lot of flexibility that I wouldn’t ordinarily have. I also get help wherever I can get it. Like a housekeeper that comes every other week. That really helps a lot.
Hygge: What advice would you offer someone--especially women--starting a new business?
Jennine Jacob: The biggest piece of advice I’d give is to figure out why you want to do this. That reason has to be bigger than yourself. I’m totally ripping off Tony Robbins here, but he’s right. In the beginning it’s going to be a thankless job and it’s going to be tough. You have to figure out why you are doing this or else you’re not going to be motivated to follow through. People who don’t believe in their business 110% usually don’t succeed, so nailing down that ‘why’ is probably the most important thing you can do.
Hygge: In addition to great business sense, you’ve got amazing personal style. What’s your go-to outfit right now?
Jennine Jacob: I went from living in California to Germany where they have real winter. I haven’t quite figured out how to gracefully wear winter clothes, so I’m basically wearing oversized sweaters and skinny jeans with lace up boots every single day. Luckily I found an amazing green coat on sale, so that’s kind of my signature piece while I wait for nicer weather!
Thanks for talking with us, Jennine, and for inspiring us and supporting Hygge!